Media Coverage

California’s answer to the Aussie coffee cup crisis

#WarOnWasteAU, reCUP, recycling, paper cupsTo read this media coverage in Packaging News AU, click the following link: http://www.packagingnews.com.au/sustainability/california-s-answer-to-the-aussie-coffee-cup-crisis#d5Sz5HMDgLBL6giM.99
 
 
As Craig Reucassel’s War on Waste series tackles the issue of disposable paper cups this week on the ABC, a Californian campaigner is preparing to offer Australians a new solution.
 
As Reucassel will point out to consumers in the next episode tonight, traditional paper cups are too difficult to recycle because of their interior plastic coating.
 
Specialised equipment needs to be put in place to remove the plastic, but even then, the process is burdensome and costly, and ultimately, the economics aren’t in place to incentivise recyclers to even try to recycle paper cups.
 
Will Lorenzi, the president of California-based Smart Planet Technologies (SPT), believes he has a solution to this widespread problem in the form of the R3 cup, which is engineered for recyclability.
 
He’s already been working to effect change by way of the cup in the US and the UK, and is now discussing his options with vendors in Australia.
 
The cup is currently in use in a variety of coffee houses in the US, and will be commercially available in the UK starting July 2017, Lorenzi says.
 
In Australia, a company called Closed Loop Environmental Solutions, which has been in talks with Lorenzi, is also currently investigating an economically feasible collection and recycling program called Simply Cups.
 
“SPT is finalising a partnership with Simply Cups, Australia’s recently launched coffee cup recycling program, to ensure the cups are collected for recycling,” Closed Loop sales and marketing manager Brendan Lee said.
 
The R3 cup from SPT has an interior coating called EarthCoating that works just as well as polyethylene in forming the cup, according to Lorenzi.
 
It looks the same for the consumer experience, but for the recycler the cup recycles as if there is no coating at all.
 
“This allows all of premium fibres to be recycled efficiently and profitably by traditional residential recycling without specialised equipment, and that’s the best way to solve this problem,” Lorenzi says.
 
“Change the coating, and the paper cup becomes a valuable material to recycle.”


A Better Solution for Coffee on the Go

As seen in Fresh Cup Magazine, May 2017
http://www.freshcup.com/a-better-solution-for-coffee-on-the-go/
 

reCUP-trio

It’s Saturday morning: the cribbage board is out, a newspaper lays splayed open on the counter, and the kettle spits steam as water heats for a pour-over. I cradle my ceramic mug in both hands, carrying it ceremoniously to the Chemex, eager to capture the aromas of first bloom before settling in for a leisurely morning of cards.
 

My idealistic view of coffee consumption? Certainly. An everyday ritual? Hardly.
 
Sure, it would be nice if we were all in the habit of sitting and sipping our coffee and tea from hand-crafted mugs. But that’s a far cry from reality when it comes to consumer behaviors. To-go culture is alive and well—and creating lots of waste.
 
While the majority of a to-go cup is comprised of paper, traditional take-away cups are rejected by recycling companies because of the polyethylene coating used to keep the cup liquid friendly. This lining is incompatible with standard paper recycling processes, and as such, cups are often treated as waste. A few specialized recyclers have invested in processes to remove the polyethylene coating found on traditional paper cups, but, the process is costly and the rendered fibers are low in quality—only usable in a low-value application such as tissue paper.
 
The ability to transform a paper cup into high-quality recycled paperboards is key—cups need to be made of material that’s valuable to recycle to incentivize recycling facilities to get on board.
 
It’s unlikely we’ll see a massive changeover to ceramic cups anytime soon (though we’re trying to inspire a movement). In the meantime, how can “coffee on the run” be made more sustainable?
 
The next best thing after ceramic would be a cup that’s affordable for cafés to use, performs as well as a traditional paper cup, and can be manufactured with the same process and equipment as traditional cups. This ideal cup would also be engineered to be recyclable in standard recycled paper mills—profitably—as if there was no polyethylene coating at all, allowing it to be used in high-quality recycled paperboards.
 
The makers of reCUP believe they’ve found this ideal solution. They’ve created a fully recyclable paper cup that meets the above criteria. The new cup technology was engineered by Smart Planet Technologies and uses an interior coating called EarthCoating, a mineralized blend of polyethylene and calcium carbonate. The cup is designed to be fully repulpable and recyclable using traditional paper recycling equipment and processes.
 
The ability to transform a paper cup into high-quality recycled paperboards is key—cups need to be made of material that’s valuable to recycle to incentivize recycling facilities to get on board.
 
The new recyclable to-go cup is also winning over major names in coffee that are looking to influence a wave of change industry wide. UK coffee giant Costa Coffee made global headlines when they announced plans to run product tests with reCUP as part of an effort to transition to using fully recyclable cups. Costa had already taken steps to promote in-store recycling of traditional cups, but also opted to explore early adoption of reCUP to allow customers to recycle cups anywhere.
 
As more cafés offer a recyclable takeaway cup, pressure builds for industry-wide adoption. With increased volume of recyclable cups, additional recycling jobs are required to meet the demand for processing reusable materials, extending the reach of sustainability afforded by to-go cup technology far beyond the café.

We may be far from adopting an everyday ceramic habit, but we’re certainly a significant step closer to ending the unnecessary waste caused by to-go cups.

 

 

FreshBrew-Logo

In the Wild

FreshBrew, one of the largest US-based coffee roasters and the coffee partner of American Airlines, has recently begun exploring how EarthCoating may be used as an environmentally friendly alternative to traditional plastic coatings for the paper cups and other paperboard barrier packaging they use to serve their products.


Costa trials reCUP paper cup in bid to boost recycling

Costa Coffee is evaluating Smart Planet Technologies’ reCUP paper cup to use in its stores.

 

To read the story in Packaging News UK, click the link below:

 

http://www.packagingnews.co.uk/news/markets/drinks/costa-trials-recup-paper-cup-in-bid-to-boost-recycling-22-03-2017


A Dirty Secret

by Pan Demetrakakes

 

landfill-image

In a lot of coffeehouses, the trash has a dirty secret. No matter how ecologically minded the owners or clientele are, no matter how carefully the paper coffee cups are separated from the rest of the garbage, those cups are destined for a landfill.

To read the full article, click this link: A Dirty Secret


International Print and Packaging to offer recyclable paper cups and other food service packaging using EarthCoating®

October 14, 2014 — Newport Beach CA International Print & Packaging, a distribution company located in Anaheim, CA, have expanded their line of environmentally sensitive packaging and promotional items to include recyclable paper cups and packaging with direct food contact using EarthCoating, providing their customers the opportunity to advance their sustainability goals.

Recyclable cups and packaging can be ordered through International Print & Packaging at www.ippgreen.com.

Traditionally, food service packaging such as hot/cold cups, ice cream containers, frozen food cartons and food trays are coated with 100% polyethylene and similar materials for barrier properties to moisture, oils, grease and fatty acids. Paperboards with these legacy coatings are poor candidates for recycling and generally destined for a landfill. However, paper cups with EarthCoating provide great potential for post-consumer recyclability. The materials with EarthCoating do not require any special processing and are fully recyclable when collected. Paperboards with EarthCoating technology offer a recyclable alternative for the approximately 700,000 tons of 100% polyethylene-coated paper cup material produced annually in the US.

Recyclable paperboard with EarthCoating is a technology engineered by Smart Planet Technologies. EarthCoating is a registered trademark of Smart Planet Technologies.

About International Print & Packaging:
International Print & Packaging supports your custom packaging, label, print, design and graphic needs, combining professional custom packaging and printing experience with the commitment to build long-term relationships with each and every one of our clients.

About Smart Planet Technologies:
Smart Planet Technologies is a packaging technology company with intellectual property focused on advancements in sustainability for the packaging industry. Our innovative technologies are engineered to conserve precious natural resources and provide high quality, environmental alternatives across a wide variety of packaging applications. For more information, please visit our website at www.SmartPlanetTech.com

To order recyclable paper cups with EarthCoating from International Print & Packaging, please visit http://www.ippgreen.com