January 2017

Simply Cups to recover and recycle Smart Planet Technologies’ breakthrough paper coffee cup

simply-cups-logo-web
Simply Cups, the UK’s ONLY workable cup recycling scheme, has entered into a relationship with Smart Planet Technologies (SPT) to recover and recycle the ground-breaking ‘reCUP’ hot beverage paper cup that can be recycled at traditional paper mills.

Designed in California, USA, the reCUP looks and performs exactly the same as those cups currently in use at UK coffee outlets. The big advantage, however, is that the inside coating is blended with minerals, so its plastic content is reduced by up to 50%, and means that the cup is engineered to be compatible with the existing recycling equipment used at UK paper mills. This, for the first time, will provide consumers, businesses and the hospitality industry with a cup that can be more widely recycled, and is expected to be sold, at a cost comparable with traditional paper cups, through 4 Aces in the UK. 4 Aces is also a founding member of the Simply Cups scheme.

“The first step in resolving the lack of paper cup recycling is to give the recycling industry a paper cup worth recycling”, says Will Lorenzi, President of Smart Planet Technologies. “Once the coating is no longer an obstacle to recycling, a paper cup becomes a valuable material to recycle”.

“We have substantiated that our cup material can be processed through standard paper mill recycling infrastructure and our relationship with Simply Cups will provide assurance to businesses and consumers that the reCUP will meet its ‘recyclable’ commitment”, added Will.

Commenting on the relationship, Peter Goodwin, co-founder of Simply Cups, said;

“SPT has rightly recognised that, for its products to be recycled, they first need to be collected separately at source and then forwarded to a paper reprocessing plant. As the only organisation in the UK operating this service, Simply Cups was the obvious choice ”.

Now, when the reCUP is sold in the UK, membership to Simply Cups scheme will also provide a dedicated collection service for the cup – either by bag or by bale – which will then be routed to paper mills that have approved the product for acceptance under the same criteria, and value, as other paper products.

“We have been looking for the most efficient way to resolve the problem of recycling paper cups and a new cup that can be processed through existing recycling equipment is a major step in the right direction,” says Chris Penn, managing director of 4 Aces.

“We are committed to greater sustainability in disposable packaging and so we’re enormously excited to be integral in the roll out of the game-changing reCUP in the UK”, commented Chris.

Notes to Editors:

About Simply Cups
Simply Cups, a partnership between Closed Loop Environmental Solutions and Simply Waste Solutions, is the UK’s only workable paper cup recovery and recycling service.

Launched in August 2014, the service now provides paper cup manufacturers, organisations operating in the supply chain as well as beverage and hospitality outlets, with a cost-efficient collection and recycling service that will reduce their operating costs and improve their environmental credentials.

Founding members of the scheme include Costa Coffee, Bunzl Catering Services, BaxterStorey, ISS Facility Services, Huhtamaki, Benders Paper Cups, 4Aces, Dart Products Europe and Maxabel International

www.simplycups.co.uk


4Aces to trial the reCUP, a new paper cup designed to be recycled

PopureCUPlar packaging specialist, 4 Aces, a member of the Paper Cup Recovery and Recycling Group (PCRRG), will partner with Smart Planet Technologies to trial its reCUP, a paper cup designed to be recycled, for use in the UK market to address the issues with the recycling of paper cups.

 

Smart Planet Technologies of Newport Beach California has created the reCUP, a new type of paper cup, engineered for recycling and commercially available today in the US.  The paper cup looks the same and works the same, but the coating is blended with minerals to reduce the plastic content by 40% and to make the cup compatible with standard recycling equipment.  These cups then become a valuable material to collect and the recycling industry can go about the processes to recover them and recycle them profitably for use in recycled paperboard packaging.

 

“We have been looking for the most efficient way to resolve the problem of recycling paper cups and a new cup that can be processed through existing recycling equipment is a big first step in the right direction,” says Chris Penn, managing director of 4 Aces.  “4 Aces is committed to greater sustainability in disposable packaging and we’re excited to see if we have found the missing piece when it comes to getting paper cups recycled effectively.”

 

“The first step in solving the paper cup recycling problem is to give the recycling industry a paper cup worth recycling”, says Will Lorenzi, President of Smart Planet Technologies.  “We have been impressed by the commitment and effort by 4 Aces to lead on this issue on behalf of the industry and for the UK.”

 

Paper cups are a convenient, environmental packaging solution for coffee however the cups have a plastic liner coating on the interior to protect the paper from the liquid in the cup.  The plastic liner coating is incompatible with paper recycling systems, so paper cups are generally sorted for landfill.  It is estimated that more than 2.5 billion coffee cups are disposed of in the UK every year.

 

4 Aces was a participant in the release of the Paper Cup Manifesto, a statement of commitment by industry leaders to address the issue of recycling of paper cups, as highlighted on Hugh Fearnley Whittingstall’s War on Waste documentary, broadcast by the BBC.

 

For further information on 4 Aces and its products, visit the company’s website at www.4acesltd.com or call 01992 535774.

 

 Press enquiries, please contact: Liz Taylor
                                                                 liz@tailored-creative.co.uk
                                                                 07968 868499

 

Notes to editors

4 Aces supplies a full range of plastic and paper cups, food packaging and water cooler products to a mix of customers in the vending, HoReCa and water cooler markets. Best prices and a tailored service are responsible for the company’s constantly expanding customer base and 35 per cent year on year growth. Having retained core staff, customers and suppliers since the business launched,  4 Aces prides itself on its ability to build relationships as well as the breadth of choice and the quality of the products that it offers.