November 2011

Environmentally Conscious Packaging for Whole Foods Market

Fra’Mani Handcrafted Foods is making some fabulous food exclusively for Whole Foods Market. They selected ARTICO to design and create their unique packaging for this new pre-prepared foods product line. Once the product is finished cooking, the food is flash chilled and packed in air tight pouches that seal in freshness, color and flavor. These pouches are then packed in boxes made of 100% recycled paperboard. To keep the box from falling apart because of the moisture inherent in the packing and refrigeration process, traditionally you would use a plastic coating to line the inside of the box. Instead, ARTICO designed a packaging solution that was more environmentally friendly. In addition to creating a box with 100% recycled content, ARTICO also selected an innovative product to coat the inside of the box: EarthCoating™ by Smart Planet Technologies.

EarthCoating™ is a mineral-based coating made of calcium carbonate and low-density polyethylene (LDPE). When compared to 100% plastic coating of 0.75 mil, this application

  • Uses from 50% to 70% less plastic by weight
  • Reduces Greenhouse Gases by up to 20%
  • Reduces Energy Use by up to 10%

Using this environmentally conscious option allows Fra’Mani Handcrafted Foods to reduce their packaging foot print, and deliver a product that is not only good for your body but also good for the environment.

To learn more about Artico and how EarthCoating is being used to support their customers sustainable packaging initiatives, click the following link: http://www.artico-usa.com/resources/sustainability.php

To learn more about EarthCoating™ and other innovative green packaging options, contact Artico or Smart Planet Technologies to discuss your needs. We can find a solution that works for you.